It kills premium IOLs in two ways. First, here and now, for this particular patient who is cautious or anxious. Second, in the long run, when an unheard patient receives an IOL that was never really aligned with their personal visual values – only with the “needs” we expected or wrote in the chart. Quite often, surgeons really try to do their best. They explain all the options, or they offer the most clinically relevant IOL from their point of view – full range of vision for

Every ophthalmologist has encountered this paradox: the surgery was flawless, and the chart shows good visual acuity, yet the patient returns dissatisfied. They often say: "You told me I would read. But I can not!" In reality, it means "I can read – but I hate how it feels". Why does this disconnect occur? The answer lies in the fundamental difference between threshold capability  and visual comfort . The Science: Acuity Reserve or The Rule of "3x" By applying the concept o

Uncover and Deliver Your True Value Patient communication is a challenging process, as it covers the scope of  - Customer acquisition  - Building the trust and thus premium adoption  - Retention or referring, whichever is applicable  ​ In my experience, at the industry we are often trying to do a process we call a patient education, rather that thinking about the patient communication process. The quality of patient communication critically important at all stages of patient

The most common bottlenecks in premium IOL adoption are surprisingly universal. No matter how good the surgery or technology is, most...

In premium IOL surgery, success is never about the product alone. The IOL sits at the center of a much bigger system — a human triangle...