PDDA™ Studio

If you're losing premium adoptions, facing unhappy patients despite explaining "everything," or struggling with "Dr. Google" - the problem isn't one single touchpoint. It's a disconnect between the patient's "first mile" (online) and your "last mile" (in-clinic).

 

This service implements the complete Patient Decision Design Architecture™ to fix leaks across the entire patient journey.

 

It’s not just coaching. It’s a full strategic reset that aligns your online narrative with your in-clinic consultation, leading patients to premium decisions with confidence.

 

Deliverables: The PDDA™ Implementation

• Discovery & Audit: Deep dive into your brand messaging, patient flow, and current adoption funnels to identify the critical "trust gaps" between your online presence and in-clinic reality.

• Phase 1: Smart Values Framework™ (The First Mile):

  • Analysis of the online narratives and myths your patients are consuming.

  • Strategy to align your digital materials (website, social, FAQs) to proactively address fears and build "first mile" trust before they book.

• Phase 2: Smart Sight Framework™ (The Last Mile):

  • Strategic implementation sessions for your surgeons and counseling staff.

  • We translate your technology's benefits into the patient's "real-world value" and build scripts to handle objections sourced from Phase 1.

• Integration & Follow-up:

  • A strategic PDF summary document and "Activation Toolkit" for your team.

  • Implementation follow-up at 1, 2, and 4 weeks to ensure the system is working and answer team questions.

 

Best for: Clinics ready to stop patching leaks and build a comprehensive system to naturally increase premium adoption, reduce dissatisfaction, and protect their reputation.

 

Timeline: Typically delivered in 6-8 weeks.

Contact me to explore if this is right for your clinic. on-site optional

If your product adoption is underperforming, it's because your message is getting lost. It's diluted by online myths (the "first mile") and lost in real clinic conversations (the "last mile").

 

This service implements the Patient Decision Design Architecture™ to give you control over the entire decision journey.

 

We empower your brand to shape the online narrative (SVF™) and equip your partner clinics to win the consultation (SSF™), ensuring your technology is understood, trusted, and chosen.

 

Deliverables: The PDDA™ Rollout

• Market & Adoption Gap Analysis: A comprehensive review of how your product is positioned, the competing online narratives, and where the message breaks down at the clinic level.

• Phase 1: SVF™ Brand Strategy (The First Mile):

  • Develop your core "patient-facing" value proposition.

  • Create a strategic content and SEO framework to empower trusted online traffic, giving you a powerful narrative to counter misinformation.

• Phase 2: SSF™ Activation Program (The Last Mile):

  • "Train-the-Trainer" strategic sessions (online or on-site) for your commercial teams, distributors, and Key Opinion Leaders.

  • SSF™ Activation Toolkit (PDF + templates): A ready-to-use system for your partners, including patient-friendly explanations, objection-handling scripts, and trust-building consultation guides.

• Integration & Follow-up:

  • Follow-up sessions up to 6 months later to gather field feedback and fine-tune the rollout.

 

Best for: Brands who want to secure ethical growth, strengthen partner loyalty, and build a resilient market strategy that controls the narrative from the first search to the final decision.

 

Timeline: Typically delivered in 12-16 weeks.

Contact me to explore if this service is right for you. on-site optional

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