Patient Trust & Decision Design Architect
In the press
Here you can find links to my articles and editorials published in leading industry journals. Each piece offers practical insights drawn from years of listening to patients and surgeons, with the goal of aligning expectations, values, and outcomes for better vision.
The Power (and Profit) of Listening
Actively listening to patients before surgery builds trust and directly improves premium IOL conversions. In this article, I share real patient stories that show how fear and silence often block premium choices. The takeaway: surgeons who truly listen gain higher conversion, happier patients, and more referrals.
Read at The Ophthalmologist
Facing the Fear Factor
This article explores how respecting patient dignity and autonomy requires more than technical skill — it demands active listening and empathy. Drawing on Oleksii Sologub’s patient case studies, it highlights how silence, pressure, or lack of trust can drive patients away from premium care. The message: acknowledging and addressing fear is essential for both ethical practice and better patient outcomes.
Read at The Ophthalmologist
Death of the Salesman
Surgeons often feel pressured to act like salespeople, but pushing patients rarely builds trust or conversions. This article shows how shifting the focus from “selling lenses” to exploring a patient’s daily visual needs creates clarity and confidence. The result: surgeons can drop the salesperson persona and still achieve strong premium adoption through trust-driven communication.
Read at The Ophthalmologist.
The Last Mile of the Patient Journey
Premium IOL dissatisfaction often comes from skipping the step of truly exploring patients’ lifestyles, fears, and values. This article introduces the Smart Sight Framework as a structured way to align clinical options with what patients actually want. The result: fewer unhappy patients, higher premium satisfaction, and stronger long-term trust.
Read at The Cataract and Refractive Surgery Today
Improving Patient Rapport
Many clinics treat patient education as a routine, relying on brochures or videos. But real conversion happens when education is personal - when it connects surgery not to lens features, but to the patient’s life values. Patients don’t ask, “Which IOL is best?” They ask, “What life do I get back?” Surgeons who listen first and link choices to personal goals build trust, set realistic expectations, and naturally raise premium adoption without pressure.
Read at The Ophthalmologist.