Patient Communication & Premium IOL Conversion for Clinics and IOL Brands
I’m not a marketing agency
I’m the only expert in the world focused entirely on improving patient understanding — to ethically drive premium IOL conversion
Hi, my name is Oleksii
I’m an entrepreneur, board member, and strategic adviser in ophthalmology with over 25 years of experience in highly competitive, underfunded markets. My story is rooted in private-sector growth, practical innovation, and a uniquely deep understanding of patient behavior.
One thing I’ve learned: the patient is the one who ultimately pays for everything — the clinic, the manufacturer, the distributor. That’s why every business project I’ve built starts with a patient-centric mindset.
I believe professional education and patient communication must be personalized — based not only on what the patient “needs”, but on what they actually value. Clinical strategy should reflect the clinic owner’s personality and positioning — and always serve the patient’s understanding.
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This approach is not a theory. My track record — from building a leading distribution company and direct-to-patient educational platform to consulting clinics and brands — proves its value.
What I Do — and What I Don’t
I’m not a marketing agency.
I’m not a coach.
I’m not a copywriter.
And I’m definitely not here to teach your staff how to “close more leads.”
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I’m an architect of patient trust.
I help you build a communication experience that makes patients feel safe, understood, and ready to choose what’s right — especially when it comes to premium IOLs and vision correction.
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Where most programs focus on traffic, sales scripts, or generic training, I work at a deeper level — aligning your messaging with how patients actually think, decide, and feel before surgery.
Because people don’t convert through pressure — They convert through clarity and connection.
My story
I now live in Spain, but I was born and raised in Kyiv, Ukraine, where I attended a specialized physics and mathematics school before earning a Master’s degree in Computer Science from the National Technical University of Ukraine. I later completed a Senior Executive MBA at MIM Business School (AMBA, BGA, and CEEMAN accredited), with additional studies in law and psychology along the way.
I began my career in 1996 as a surgical equipment service engineer and clinical application specialist, launching my own distribution company, Technomedex, which later became the market leader in the premium IOL segment in Ukraine. At the time, cataract surgery was still underdeveloped in the country, and our company became a national pioneer in introducing phacoemulsification and premium IOL technologies.
Helping our customers succeed meant ensuring they truly understood and embraced innovation. As a result, we supported the development of more than 50 private ophthalmic centers across Ukraine — built from the ground up, in a market with no reimbursement, no insurance, low income levels, and fierce competition.
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Today, my distribution business runs independently, without my involvement. Over the past six years, I’ve fully dedicated myself to strategic consulting based on a patient-centric approach — the true foundation of my long-term success. I devote all my time and passion to understanding what patients actually need — and helping clinics turn those insights into better communication and stronger conversion.
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I work directly with clinic owners and senior management to align patient needs with sustainable business growth.
