Patient Communication & Premium IOL Conversion for Clinics and IOL Brands
Three pillars of my hands-on expertise:
Create – Educate – Influence
-
Create. Built the premium IOL and phaco market in Ukraine from scratch, supporting 50+ private clinics through strategic consulting.
-
Educate. Developed educational platforms and training programs for ophthalmologists, focused on real-world adoption of innovation.
-
Influence. Spoke directly with thousands of patients — uncovering what truly drives their trust, fears, and premium decisions.
Explore the details below
Create
Distribution is not just sales
Distribution is not just sales — it’s market creation.
From the first Bausch + Lomb phaco machines and IOLs in 1996 to building the premium IOL segment with Johnson & Johnson, I helped shape Ukraine’s cataract market.
Our team grew the market share of J&J IOLs from 2% to 26% — despite COVID and war — and built a resilient distribution company with independent CEO/CCO/CFO leadership since 2018.
This was never just logistics — it was strategic clinical integration, education, and trust. More details at Technomedex Group web site.
Educate
Help them be successul
Help our customers to grow and be successful.
I launched TMX Academy to give doctors what no one else was giving: practical knowledge for private practice. Clinical protocols, service support, patient work, business tools — marketing, finance, brand — all in one place.
Our goal was simple: help ophthalmologists grow, not just operate.
Influence
Patient is the king, who pays all
Patient decisions are built, not sold.
My platforms reach millions — not through ads, but through fully organic traffic shaped by deep psychological insight. I start with a patient’s fears, their language, and decision-making logic. After thousands of direct conversations, I know what earns trust: clarity, personalisation, emotional relevance, and simplicity. SEO is simply the tool that makes those insights discoverable. This isn’t just reach — it’s a patient-centered strategy that turns understanding into conversion.
YouTube patient education
I run two YouTube channels — one in English IOL-adviser and one in Ukrainian/Russian НЕ Офтальмолог — that provide patients with honest, in-depth guidance on choosing premium IOLs. These platforms generate fully organic traffic with zero promotion budget and attract patients actively searching for answers. The engagement, reach, and impact are real — the statistics below speak for themselves.
IOL-adviser supporting platform
I also run IOL-adviser.com, a fully independent patient educational platform that helps patients understand their vision, compare IOL options, and prepare for meaningful conversations with their surgeons. It’s not just about education — it’s a source of real-time patient insights for me, through 1:1 consultations and thousands of lens choice surveys. In that is also solely organic traffic soure. And more to come - explore IOL-adviser.AI.
 |  |  |  |
|---|---|---|---|
 |  |  |