Empowering Premium IOL Surgery
Three pillars of my hands-on expertise:
Create – Educate – Influence
-
Create. Built the premium IOL and phaco market in Ukraine from scratch, supporting 50+ private clinics through strategic consulting.
-
Educate. Developed educational platforms and training programs for ophthalmologists, focused on real-world adoption of innovation.
-
Influence. Spoke directly with thousands of patients — uncovering what truly drives their trust, fears, and premium decisions.
My background as MCs in computer science, psychology, law and executive MBA degree shaped all my experience and helped me to create a scalable Patient Decision Design Architecture™. Explore more below
Create
Distribution is not just sales
Distribution is not just sales — it’s market creation.
From the first Bausch + Lomb phaco machines and IOLs in 1996 to building the premium IOL segment with Johnson & Johnson, I helped shape Ukraine’s cataract market.
Our team grew the market share of J&J IOLs from 2% to 26% — despite COVID and war — and built a resilient distribution company with independent CEO/CCO/CFO leadership since 2018.
This was never just logistics — it was strategic clinical integration, education, and trust. More details at Technomedex Group web site.
Educate
Help them be successul
Help our customers to grow and be successful.
I launched TMX Academy to give doctors what no one else was giving: practical knowledge for private practice. Clinical protocols, service support, patient work, business tools — marketing, finance, brand — all in one place.
Our goal was simple: help ophthalmologists grow, not just operate.
Influence
Patient is the king, who pays all
Patient decisions are built, not sold.
My platforms reach millions — not through ads, but through fully organic traffic shaped by deep psychological insight. I start with a patient’s fears, their language, and decision-making logic. After thousands of direct conversations, I know what earns trust: clarity, personalisation, emotional relevance, and simplicity. SEO is simply the tool that makes those insights discoverable. This isn’t just reach — it’s a patient-centered strategy that turns understanding into conversion.
YouTube patient education
I run two YouTube channels — one in English IOL-adviser and one in Ukrainian/Russian НЕ Офтальмолог — that provide patients with honest, in-depth guidance on choosing premium IOLs. These platforms generate fully organic traffic with zero promotion budget and attract patients actively searching for answers. The engagement, reach, and impact are real — the statistics below speak for themselves.
SaaS, AI patient education platform
I 've started with IOL-adviser.com, a dedicated patient educational project that helps patients understand their vision, compare IOL options, and prepare for meaningful conversations with their surgeons. It’s not just about education — it’s a source of real-time patient insights for me, through 1:1 consultations and thousands of lens choice surveys, also solely by organic traffic.
And more to come - explore RefractiCare, based on IOL-adviser.AI project, to scale personalized patient education for higher premium technologies adoption.
 |  |  |  |
|---|---|---|---|
 |  |  |