Patient Communication & Premium IOL Conversion for Clinics and IOL Brands
Communication challenge
Uncover and Deliver Your True Value
Patient communication is a challenging process, as it covers the scope of
- Customer acquisition
- Building the trust, and thus conversion
- Retention or referring, whatever is applicable
In my experience, at the industry we are often trying to do a process we call a patient education, rather that thinking about the patient communication process. The quality of patient communication critically important at all stages of patient journey from customer acquisition phase to the post-surgical follow up, and it influences both - the quality of treatment and the customer experience, which both are affecting the practice outcomes.
Every patient is unique, but what unites them?
They do not listen
Patients may seem not to be listening, a sentiment I can confirm. When a patient asks the same questions multiple times, forgets to follow instructions, or does not adhere to their prescription, it's often perceived as a lack of attention, leading to frustration on the doctor's side.
The core of this issue lies in the dynamics of how we communicate. Despite providing all information in a clear and mindful way, there is often a mismatch in the alignment of our communication methods with the patient's capacity for attention and information processing. This mismatch can exacerbate the perception that patients are not listening, when in fact, the challenge lies in capturing and maintaining their attention effectively.
Research in cognitive psychology and neuroscience has shown that human attention is not only limited but also highly selective. Factors such as cognitive load, emotional state, and relevance of information to the individual's current needs and interests significantly influence what they pay attention to and retain. Therefore, adjusting our communication strategies to these human attention dynamics is crucial for effective patient education and engagement.
They do not understand
This issue seems to be similar to the previous one, however, there is a significant difference. Misunderstanding doesn't merely reflect a lack of attention; it involves a deeper issue of comprehension and interpretation. Patients may either not follow the prescription at all or follow it in their own manner, indicating a disconnect not just in listening, but in understanding the information as intended.
This gap between the healthcare provider's instructions and the patient's actions can stem from various factors, including medical jargon, the complexity of information, or the patient's personal beliefs and perceptions.
Transforming Patient Communication
Over the past six years, I've dedicated myself to mastering the art of patient communication, focusing on capturing attention, simplifying complex information, promoting technologies, and ensuring comprehension and action. My approach is built on practical experience and proven frameworks designed to enhance every aspect of patient interaction.
Leveraging this wealth of knowledge, I offer a service that meticulously assesses and refines your patient communication strategies. The goal is to unlock opportunities for improvement that directly contribute to increased clinic traffic, higher conversion rates, and ultimately, greater patient satisfaction. Through tailored interventions, I ensure that patients not only listen and understand but are also compelled to act and eager to refer others.
With my involvement and dedicated expertise, I will deliver not just an enhancement of your current patient communication setup, but a transformation that brings peace of mind — knowing your patients are fully engaged and actively advocating for your practice.
Let’s turn your communication into your strongest asset
Premium IOL conversion starts with aligned, fine-tuned communication across every touchpoint — from online to onsite. Let’s fix that in your clinic and help you convert more premium patients who are satisfied and confident after surgery.
📌 “Most clinics lose 10–20 premium patients a month due to poor messaging. Let’s find out where.
