Empowering Premium IOL Surgery
Smart Sight Framework ™
Smart Sight Patient Communication Framework ™ is designed to simplify patient communication for the surgeons and teams to give cataract and refractive surgery patients a clear narratives connecting their personal values with the clinial offering - leading to higher premium adoption naturally, with no pressure or sales tactics. SSF™ Communication: simple for you, clear for patient.
01
Uncover real values
Every patient is unique. And values, that person perceives as the most important in terms of visual outcomes are not always evident. First of all we have to uncover the personal values.
02
Find the most critical
Ask Twice! Identify the most valuable visual needs. The common mistake here is to focus on "what is the most time consuming". The most valuable things are crucial and have to be uncovered.
Note:
Use Easy Lens Selector™ framework
Use ELS™ framework to easily define the direction of the further personalized patient education process by precise and reliable IOL type selection. Read more at Easy Lens Selector™ page.
03
Discuss, with core in focus
With the values in mind, deliver the education in simplified manner, focusing on the most relevant to patient values. Only basic things. Simple. But relevant to what you discovered on step 1 and 2.
04
Identify the match
Offer the IOL for the most critical visual needs. Tell the truth that no ideal IOL exist in the world. The drawbacks are actually advantages given the current situation, and the benefits represent value.
It helps surgeons and counseling staff build trust and demonstrate value to enhance the adoption rate to premium procedures and is based on the facts, that no adult willing to be "educated by someone" and general misunderstanding of the vision among patients.