The key to win patient's hearts in PC IOLs world
- Oleksii Sologub
- Jul 1, 2024
- 1 min read
Updated: May 6
What are the main obstacles in premium IOL conversion?
We are living in the 3 different bubbles, and that leads to a big gap between industry and patient.
To increase the market share via the increased patient flow and conversion rate - watch these 5 minutes to learn the lessons learned during the 5 years of direct-to-patient, strategic communications.
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Oleksii Sologub
MSc, LLB, MBA
Premium IOL Clinical Integration
Patient Communication & Conversion Strategy
Board-Level Advisor in Ophthalmology
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