The key to win patient's hearts in PC IOLs world

What are the main obstacles in premium IOL conversion?

We are living in the 3 different bubbles, and that leads to a big gap between industry and patient.

To increase the market share via the increased patient flow and conversion rate - watch these 5 minutes to learn the lessons learned during the 5 years of direct-to-patient, strategic communications.

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Oleksii Sologub, MSc, LLB, MBA

Strategic Advisor in Premium Eye Surgery Adoption

Founder of PDDA™ (Patient Decision Design Architecture™)