Patients' and surgeons' values

You, as a surgeon, may be reluctant to offer premium IOLs because they may end up with problems. And it's better to avoid these selling patterns, conversions and so on, just focus on surgery, rather than promise... 

📖 “You’ll be able to read after surgery.”

Really?

What if reading means reading a menu in a dimly lit restaurant?

That’s not a detail. That’s someone’s personal reality.

And yet - surgeons often promise “reading”

…without asking what reading means to that person.

…without checking when and where it really matters.

This is exactly how we lose patient trust without doing anything wrong.

➡️ Because the outcome is not bad.

But the expectation was based on a misunderstanding.

This is why Smart Sight Framework starts with one thing:

Ask Twice about vision - any patient response shall be clarified asking second time.

🔹 Not just “Do you want to read?”

🔹 But “When, where, and how is reading important to you?”

Vision is not just acuity. It’s context.

And patient satisfaction is not just results. It’s resonance.

What reading scenario are your patients imagining -

that you’re not asking about?

I help you uncover unspoken patient values and needs to improve your clinical workflow, and surprisingly increase premium IOL conversion, with no headache after. Interested? Message me, and you will see clear opportunities in a free discovery call. 

Oleksii Sologub

MSc, LLB, MBA

Premium IOL Clinical Integration

Patient Communication & Conversion Strategy

Board-Level Advisor in Ophthalmology