Critical mismatch in patient communication leading to losses

A critical mismatch in patient communication leading to losses is in front of us.

Every day, we make the same mistake, which could be easily corrected, based on what real patients need.

✨ Imagine this:

🔹 A just 5% uplift in premium IOL conversions will be

🔹 Delivering a strong ROI over the next 12 months

🔹 And compounding clinic’s growth in the long term with smarter patient communication strategies.

👁️‍🗨️ In premium cataract surgery, we face a silent but critical mismatch, as there are two groups of factors influencing decision-making:

   1️⃣ Factors relevant and important to the surgeon

   2️⃣ Factors relevant and important to the patient

The industry naturally focuses on surgeons — after all, they make the purchasing decisions. And intuitively, surgeons transfer that approach to patients as is, or with little adjustment.

🌊 But... But the true “blue ocean” lies where few have looked — in patient-relevant factors!

While we emphasize:

🔹 Defocus curves

🔹 Contrast sensitivity charts

🔹 Refractive precision

🔹 Tolerance to residual astigmatism, etc...

…patients are often left trying to interpret complex, technical information that doesn’t align with their everyday concerns, as they want clarity, simplicity, and assurance:

👀 Will I see clearly as I am expecting?

🤝 Will the doctor truly understand my needs?

🎯 Will I be able to [do what is meaningful for me]?

When the patient’s real-life values are not addressed clearly and emotionally, conversion rates suffer — regardless of surgical excellence.

That's the real problem and a significant missed potential.

🚀 If you want to unlock the full potential of your premium cataract procedures, it’s time to rethink how you talk to your patients.

✅ I help clinics transform their patient communication strategies to align with real patient values — turning surgical expertise into patient trust, and trust into conversions.

📩 If you want to learn how a small shift in communication can drive significant results, let’s connect and book a free initial 30-min call to explore new opportunities!

Oleksii Sologub

MSc, LLB, MBA

Premium IOL Clinical Integration

Patient Communication & Conversion Strategy

Board-Level Advisor in Ophthalmology