Strategic thinking lifehack

Modern medical technologies grow fast.

And any new technology, despite its advantages, has a lot of obstacles to winning customer hearts.

Finding the critical differentiation point and building a communication strategy to win is a task that must be running constantly and continuously in focus.

It is not an easy task. That's why we need all the brain power, but the secret is not to "focus hard" all the time but to load the data, think, reflect, let the brain relax, and switch to another activity.

This mechanism is well described by Kahneman in Fast And Slow Thinking book.

Oleksii Sologub

MSc, LLB, MBA

Premium IOL Clinical Integration

Patient Communication & Conversion Strategy

Board-Level Advisor in Ophthalmology