Solutions

Align Your Message with How Real Patients Think.

If your premium IOL conversions are underperforming, the issue likely isn’t pricing — it’s communication. My solutions align your messaging with how real patients think, feel, and decide.

Clarity converts. Let’s make it work for you.

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For Clinics

Design trust. Trigger clarity. Get the right decisions..

If you’re losing premium conversions despite great surgery and technology, or you face with unhappy patients despite all was explained, and information concent signed - your messaging may be misaligned with what patients actually value.

This process is designed for decision-makers - owners or surgeons who want to build a more confident and trusting patient journey. It’s not a copywriting or coaching package. It’s a clarity reset for your premium IOL pathway.

Deliverables:

Discovery session to know your brand messaging, patient flow and journey, identifying possible communication gaps and pitfalls.
Smart Sight Framework implementation: online* strategic session, delivered in 2 sessions, 1 hours each + 30 mins QnA, 1 per week.
Strategic PDF summary document for your clinic.
Implementation follow-up: 1 hour call in 4 weeks.
Optional: digital and printed materials review to suggest improvement for clarity and confidence for your patients.

Best for: clinics willing to grow in premium procedures by minimizing risks of unhappy patients and willing to increase premium procedures conversions.

Execution: in 2 weeks from contracting, starting with discovery session

Contact me for details and pricing, starting from €3,200 (project based **).

* on-site visits are subject of transport/hotel compensation.

** optional retainer support.

Collaborative process of multicultural skilled students during brainstorming meeting in of

For Brands

Empower your parthners to win the last mile of the patient journey.

If your premium IOL or refractive technology isn’t accepted as expected, if surgeons say “patients just don’t get it”, the problem may not be your product. It may be how your message is being translated into the real-world patient journey.

This program is built for brands, commercial teams, and distributors who want to scale ethically, increase premium conversions, and make sure their product’s value is clearly understood all the way to the patient’s decision.

Deliverables:

Discovery session to understand your product’s clinical strengths, patient promise, and how it’s currently presented by your teams and partners.
Patient-Centric Narrative Design - 2 focused online* strategic sessions (1h + QnA) to reshape core claims, objections handling, and value messaging through the lens of real patient decision psychology.
Patient Communication Activation Toolkit (PDF), a narrative-based communication framework, focused on patient-centered messaging, trust-building structure, and actionable patient-friendly language..

Best for: brands willing to build patient-centric approach based on real-world patient perception and values.

Execution: in 4 weeks from contracting, starting with discovery session

Contact me for details and pricing, starting from €6,600 (project based **).

* on-site visits are subject of transport/hotel compensation.
** optional retainer support.

I help clinics and IOL brands design a patient communication strategy that builds trust, triggers clarity, and supports confident premium decisions where it matters most - before the surgery.

Oleksii Sologub

Contact me to discover more